Explore Topics / Product Development Processes and Considerations(21 Videos)
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Kathleen O'Connor - Lecture - Social Net
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Kathleen O'Connor is an Associate Professor of Management and Organizations
at Cornell University...
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So there is a tradition in network research to study homophily among actors. To the extent which we...
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3/18/2011
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Katie Brown - Interview - Thoughts on En
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Katie Brown is an American home and gardening television show host, author, actress, and trained ...
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Well product development has been really one of the most fun businesses I have gone into since start...
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2/16/2011
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Lynn Ambrosia - Lecture - Campbell's Sou
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Lynn Ambrosia is currently the Vice President of Retail Fresh at Campbell's Soup Company. Previo...
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We actually surprised ourselves with Soup-at-Hand to be honest with you. In the first year, we gene...
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10/15/2005
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Linda Miles - Lecture - Marketing Planni
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Linda Miles founded Miles Marketing Company in October 2001. Since forming the company, she has ...
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When you talk about product in a plan, which you want to talk about are, it's features and benefits....
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3/8/2005
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Linda Miles - Lecture - Marketing Planni
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Linda Miles founded Miles Marketing Company in October 2001. Since forming the company, she has ...
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That's what we call a personality. That's been cultivated through their ads, through their spokespe...
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3/8/2005
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Linda Miles - Lecture - Marketing Planni
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Linda Miles founded Miles Marketing Company in October 2001. Since forming the company, she has ...
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So when you talk about your product, you're not just going to talk about beef jerky is beef jerky. ...
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3/8/2005
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Cheryl Francis - Lecture - Corporate Str
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Cheryl Francis has been the Vice Chairman of the Corporate Leadership Center since 2002 and an in...
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Increase the numbers of years of high expected return on net assets. An example here might be the d...
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3/8/2005
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Sandy Maine - Interview - SunFeather Nat
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As a young child, Sandy Maine became fascinated with soapmaking while watching her grandmother make ...
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Yes, as far as distributing products and finding markets, I actually would identify a market. My ba...
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6/25/2002
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Elizabeth Ryan - Interview - Breezy Hill
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Elizabeth Ryan developed a passion for agriculture from earlier generations and is CEO of Breezy ...
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The other thing I would like to say is, I think for me this is a bias I have, but I really believe i...
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4/5/2002
